Milford Dairy Bar

The Milford Dairy Bar is a family-owned, homemade ice cream shop in Milford, PA that has existed for decades. A logo was needed to reflect the homemade, energetic experience of visiting their shop.

The ice cream cone stems from a series of hand drawn swirls to evoke the Dairy Bar’s flagship product: hard ice cream. A color palette and typography system was also developed to implement the logo onto various promotional materials, signage and social media

Sketching of swirls to represent ice cream.
The final sketch that was used to develop the logo.