Juniper
Juniper is a logo design concept for a food industry brand meant to portray health, energy, natural and fresh. The shapes of the logo are drawn to represent a juniper branch and berries. Corresponding patterns and color palette were designed to introduce more branch and berry shapes for implementation in various applications.
Concept not actualized. Developed at TPG Architecture.
Early berry and branch sketches to develop a simple representation of a juniper plant.
Sketches to further develop one concept.
Exploration of the initial sketches and color ideas. Using natural colors found in food was important, so blue was eliminated as an option and would be used minimally in the final color palette.
Variations of one concept before finalizing.
Patterns and color palettes to be implemented in various applications. To mimic nature, there are no perfect circles or straight lines.
